- Japan
- Walt Disney Concert Hall
- Deny Himself
- Ben Harper
- Sacramento International Film Festival 2009
- A Unique Exhibition
- All Ways Driving School
- teknikal design
Project: Identity/Branding
Client: All Ways Driving School
Project Information: The goal of the client was to show it was an experienced and safe place to come learn how to drive.
To solve this design problem, I thought back to my own driving experience.
By using two intersecting curves, I was able to achieve a sense of peace and liberty, as when driving through a scenic road. The calming blue reinforces the feeling of safety. Finally a strong serif typeface was chosen to express its 18+ years of experience.
