What does this say to you?

I found out about this group, Playing for Change after watching The Tonight Show with Conan o’ Brien and decided to do some more research. This is quoted from their website:

I really like the grass roots feel of the whole thing and the idea of different people speaking different languages, but all playing the same song. This video is a cover of Sam Cooke’s “Bring it on home to me.” Cooke is probably one of the greatest artist overlooked by many. This cover was filmed right at 3rd Santa Monica Promenade, where I used to go all the time! Enjoy this real soulful performance that’s better than 90% of the junk on the radio.